Project

Jukely

Role

Creative Direction, Branding, Product Design

Description

Jukely is the worlds first concert subscription service focused on getting you out every night. In leading the product re-brand, re-focusing, and re-launch the service Jukely emerged as the worlds premiere live music discovery platform.

Jukely Logo Projection on Wall
Jukely color palette
Color

Intersections of light and bold LED driven color influenced the brand color palette and combonations.

Jukely typeface
Typography

The typeface Copy by Philipp Herrmann was chosen for it’s bold, mono-esque feel and unique traits.

Jukely 2.0

Jukely 2.0

In collaboration with designers Jay Schaul, Jordan Obi & engineer Dan Katz, the team conceptualized and designed the product experience from the ground up. With a focus on a linear, vertical scroll, users explore each event by swiping side to side but are never removed from the master list.

Featured as a Best New App in the Apple App Store, December 2015.

Jukely app welcome screens
Bright but subtle

Jordan Obi led writing duties and developed a bold, yet young and fun tone. Time based color schemes and dynamic headlines subtly convey the state of the app and keep it feeling fresh and alive at every refresh.

The Go Button

Influenced by Google’s Material guidelines the main action for each event was distilled down to the action we wanted to convey. The act of getting out and going to an event. Any night.

11am
Is it 11am yet?

A product of partner contract and logistical constraints new tickets were available to members every day at 11am. This time became an essential brand element that users rallied behind and embraced.

Is it 11am yet?
Jukely Members Only Swag
Toro Y Moi in San Francisco for Jukely Members Only

Jukely Members Only

Jukely hosted a series of events only for Jukely Members at small venues across the country featuring performances by Courtney Barnett, The War On Drugs, Hot Chip, Unknown Mortal Orchestra & more.

Courtney Barnett in Brooklyn for Jukely Members Only
Courtney Barnett at Baby's All Right in Brooklyn, New York (photo: Mimi Hong)
Unknown Mortal Orchestra in San Francisco for Jukely Members Only
Unknown Mortal Orchestra at Brick & Mortar in San Francisco
Jukely J branding
Jukely Event Branding

Branding was distilled down to a simple, iconic, and glowing J that acted as a subtle nod to the app powering the event.

Artist Collaborations

To make each event even more special a series of screen printed posters were commissioned and given away to members at each event.

Unknown Mortal Orchestra poster by Chris Muccioli
Jukely Members Only event posters
Commissioned Artists

Shawna X, Damien Correll, Rand Renfrow, Kevin Harris, Eric Kenney + the Jukely Design Team.